Automated experience design: Copywriting to scale and humanizing relationships

16 Mar 2016
15:30
ALL TIMES EST

Automated experience design: Copywriting to scale and humanizing relationships

Paul Sokol is an Automated Experience Expert at Infusionsoft – has designed automated marketing strategies since 2008. Architected a launch hitting six figure in less than two weeks. Successfully uses automated emails to bands to help them promote his charity’s annual music festival.

Key Takeaways:

  • Core foundations and ground level problems you must know
  • Email series, funnel, follow up and touch points you want to focus for your new customer
  • Tricks you can use to make it harder for people to figure out an email was automated
  • When should you use fancy branded emails with images and plain black and white
  • What should you measure to intelligently improve email efforts
  • Mad scientist explains how important is list hygiene

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