Automated experience design: Copywriting to scale and humanizing relationships
Paul Sokol is an Automated Experience Expert at Infusionsoft – has designed automated marketing strategies since 2008. Architected a launch hitting six figure in less than two weeks. Successfully uses automated emails to bands to help them promote his charity’s annual music festival.
- Core foundations and ground level problems you must know
- Email series, funnel, follow up and touch points you want to focus for your new customer
- Tricks you can use to make it harder for people to figure out an email was automated
- When should you use fancy branded emails with images and plain black and white
- What should you measure to intelligently improve email efforts
- Mad scientist explains how important is list hygiene