Battle of the buttons: Negative consequences and ethical bribes

15 Mar 2016
12:00
ALL TIMES EST

Battle of the buttons: Negative consequences and ethical bribes

Joanna Wiebe is the founder of Copy Hackers – conversion copywriting expert with a track record of campaigns with open rates of <90% & a decade of experience writing & testing emails for companies as QuickBooks, Invision & Quick Sprout.

Key Takeaways:

  • What to bear in mind when trying to make people opt-in, the ethical way
  • Best performing email for copy and bait examples
  • How you can use value and action with your button’s positioning
  • Copy is always important and how to do it right
  • Joanna knows about copywriting. Learn her tips on how to create your first copy

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