Email capture best practices to engage raving fans

15 Mar 2016
13:00
ALL TIMES EST

Email capture best practices to engage raving fans

Erik Harbison is the Chief Marketing Officer at AWeber – executing digital marketing solutions for top brands in the consumer & B2B market. Use automated email series to increase conversion of leads to trials by more than 200%.

Key Takeaways:

  • 3 things businesses should STOP doing when it comes to building an engaged email audience
  • Most effective tactics for a signup form that generates strong conversion rates
  • Things businesses should be preparing for in 2016, and beyond for successful email campaigns
  • Subject lines – What are your goals? What works? What should businesses be testing?
  • Tools or resources that every business should be using when building an engaged email audience

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