RFM score: Whales vs Minnows to ignite super profits

22 Mar 2016
14:30
ALL TIMES EST

RFM score: Whales vs Minnows to ignite super profits

Drew Sanocki is a Founding Partner of Empire Growth Group – Ecommerce growth advisor & blogger. Drew’s marketing automation and customer segmentation rules have driven over $100 million in transactions in 2015.

Key takeaways:

  • “Whales and Minnows” – what exactly are they? And how you can identify them
  • What are the 3 ways to grow your “Whales”
  • Knowledge of email and customer segmentation to grow your business
  • Learn about TripWire marketing and the discount ladder
  • Start collecting email addresses, use these lead magnet tactics and tools

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