The life-time perspective: the importance of a long-term plan and commitment in email marketing

14 Mar 2016
12:00
ALL TIMES EST

The life-time perspective: the importance of a long-term plan and commitment in email marketing

Michael Leander is the founder of Markedu – international speaker, marketing trainer & consultant focusing on CRM, customer strategy, customer loyalty, marketing automation & social media.

Key takeaways:

  • The most common costly mistakes in email marketing
  • Importance of planning: the main components that should be addressed in a solid plan
  • Acquisition: the significance of a ‘welcome flow’
  • How to deal with the pressure of constant content creating

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