How to get rich: Embrace the opt-out

22 Mar 2016

How to get rich: Embrace the opt-out

Doberman Dan is the founder of The Doberman Dan Letter – publisher, best selling author & direct marketing strategist. 30-year serial entrepreneur and direct response copywriter. In the business he started from his kitchen table in 2004 and sold in 2012, email regularly generated mid 5-figures to 6-figures in monthly sales.

Key takeaways:

  • Learn from the biggest mistakes Dan made with email marketing
  • Direct response strategies Doberman Dan has successfully executed
  • How you can make sure your emails will be opened, read and acted upon
  • The most important metric to track from email marketing
  • When does an online marketer be concerned about the integration of offline marketing with online

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