14 Mar 2016
ALL TIMES EST
The life-time perspective: the importance of a long-term plan and commitment in email marketing
Michael Leander is the founder of Markedu – international speaker, marketing trainer & consultant focusing on CRM, customer strategy, customer loyalty, marketing automation & social media.
- The most common costly mistakes in email marketing
- Importance of planning: the main components that should be addressed in a solid plan
- Acquisition: the significance of a ‘welcome flow’
- How to deal with the pressure of constant content creating