Joe De Sena
Joseph De Sena—founder and CEO of Spartan Race, the world’s leading obstacle racing company— has been an entrepreneur since his pre-teens. From selling fireworks at age eight, ,to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a passionate entrepreneur , bringing grit and determination to all of his ventures.
An accomplished athlete, he knows what it feels like to succeed outside the office – and that’s the feeling he seeks to bring to the world’s athletes with the Spartan Race series. Throughout his lifetime, he’s competed in any extreme sports adventure he could find, racing more than 50 ultra-distance events overall and 14 Ironman events in one year alone
De Sena founded Spartan Race in 2010 and has since grown the brand to include more than 170 events in 25+ countries, 1 million-plus global participants , key sponsors including Reebok , a hit television shows , and other popular lifestyle products.
De Sena’s no. 2 New York Times Best Seller, launched in May 2014, is called Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance (Houghton Mifflin Harcourt, 2014). Spartan Up! will help anyone reach their full potential—in life, business, relationships, indeed anything one sets out to do.
Learn more about Joe’s book Spartan UP!
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