DAY 1 – Traffic And Lead Magnets
The life-time perspective: The importance of a long term plan and commitment in email marketing
- The most common costly mistakes in email marketing
- Importance of planning: the main components that should be addressed in a solid plan
- Acquisition: Importance of ‘Welcome flow’
- How to deal with the pressure of constant content creating
Michael Leander
Founder, Markedu
9:00 am ET
How to generate traffic to attract high quality subscriber
- Ways to generate traffic to attract high quality subscribers to your website
- How to nurture and retain your traffic for future offers
- The mechanics of building an email list – it is not intimidating, it’s easy
- What lead magnets work best and increase conversions
Ana Hoffman
Founder, Traffic Generation Cafe
10:00 am ET
Converting your adwords and paid traffic into quality lead
- How you can use Google Plus to build your email list and build relationship
- Learn why and what should you invest in top email softwares
- Start building your own funnel
- How well does Social Media work
- Learn what will happen with over automating your emails
Martin Shervington
Founder, Plus Your Business
11:00 am ET
Create a killer lead magnet to get response
- How to come up with the right lead magnet topic
- How to target a quality audience and drive traffic to your lead magnet
- How long your lead magnets should be and how they can build trust
- Options that everyone can use for lead magnets depending on your business
- Grow a quality email list by promoting your lead magnets using these tips
Kristi Hines
Founder, Kristi Hines Media LLC
12:00 pm ET
Double your email list with lead magnets that convert
- The 3 types of lead magnets that are driving the highest conversion rates
- How can business owners get more email subscribers from their blog content
- Find out why LeadPages experimented with giving away courses most people would pay for
- Should you opt-in your list to your new courses? Bob says “YES and NO”
- What’s the secret sauce to turning a lead magnet subscriber into a customer
Bob Sparkins
Manager of Marketing Education, LeadPages
2:00 pm ET
Unlocking the list you already have
- Unlock the 2,000-3,000 emails you already have
- How to reengage to start building and impacting
- Funnel tips for a high percentage sign-up rate
- The 3 most important emails you will ever send
- Ultimate online transaction goals you need to know
James Tuckerman
Founder, Anthill Magazine
3:00 pm ET
DAY 2 – List Growth
Battle of the buttons: Negative consequences and ethical bribe
- What to bare in mind when trying to make people opt-in, the ethical way
- Best performing email for copy and bait examples
- How you can use value and action with your button’s positioning
- Copy is always important and how to do it right
- Learn email psychology – things you don’t know
- Joanna knows about copywriting. Learn her tips on how to create your first copy
Joanna Wiebe
Founder, Copy Hackers
9:00 am ET
Email capture best practices to engaged raving fans
- 3 things businesses should STOP doing when it comes to building an engaged email audience
- Most effective tactics for a signup form that generates strong conversion rates
- Things businesses should be preparing for in 2016, and beyond for successful email campaigns
- Subject lines – What are your goals? What works? What should businesses be testing?
- Tools or resources that every business should be using when building an engaged email
Erik Harbison
Chief Marketing Officer, AWeber
10:00 am ET
System to double your daily email opt-ins
- How did Steve Chou double his email signups to 300 per day
- Increase your email conversions by 3X following these tips
- Know the effects of sending emails using two different services
- Single Optin forms, what is working and not
- How do you structure your autoresponder to boost affiliate revenue and the contents you include
Steve Chou
CEO, My Wife Quit Her Job
11:00 am ET
Leverage partner audiences to rapidly grow your email list
- Learn how you can grow your email list rapidly using summits and partnerships
- Increase your optins: 3 tactics to high conversions
- Start with the right tools for the right conversion
- The funnel of a virtual summit explained by Navid Moazzez
- How to continue to grow your list and generate sales from it, even after the summit
Navid Moazzez
Founder, Virtual Summit Mastery
12:00 pm ET
Collaborate your way to rapid list growth
- Liquor.com leverages the power of email marketing
- Partnership – Promotion – use this as a registration
- Learn about how you build relationship with your partner companies
- Segmenting, the most underutilized, undervalued and simplest thing to that you can do to move from revenue to engagement perspective
- The best investment for your email is not a tool
Steve Olsher
Founder, Liquor
2:00 pm ET
Contests: A proven system for generating sales
- What is Travis take on million unqualified versus a thousand qualified subscribers
- Tips on how you can run a contest where you can generate a few leads but have an outcome of revenue
- Process to run your own online contest
- Numbers, questions and information you need from your leads when they sign up and how you can personalize it
- Pitfalls and mistakes you should avoid when running your contest via email
Travis Ketchum
Founder, Contest Domination
3:00 pm ET
DAY 3 – Copywriting
Tactics to craft emails that demand attention and inspire action
- Daniel’s best advice to grow your list quickly
- How many times you can send an email without destroying the relationship with your list
- The proper mix of content versus pitch emails in order to maximize revenue
- Text versus HTML and using images. Learn the campaigns that work well
- How email marketers can improve their open and click-through rates
Daniel Levis
President, Levis International Marketing
9:00 am ET
Story-powered emails with the unique power of moving hearts & minds to connect, persuade & influence
- What’s an open loop email and how you can use them
- What happens after the sequence has completed
- Why 95% of the emails Andre sends are autoresponder emails (not broadcasts)
- How telling and writing stories with your email works
- How segmenting your list boosts engagement and prevents unsubscribes
- Email sequence and loop tricks from Andre
Andre Chaperon
Email marketer & entrepreneur
10:00 am ET
Anatomy of an email that converts prospects into loyal customers
- How you begin emailing your list
- The best way to guarantee that new (and current) subscribers open your emails
- Jeremy’s process to line up emails, stories, sell and track them and the things that work
- Use emails to attract your service based clients
- Biggest mistake being made by most content/ online marketers
Jeremy Montoya
List Building Specialist, Jeremy Montoya
11:00 am ET
Automated experience design: copywriting to scale and humanizing relationships
- Core foundations and ground level problems you must know
- Email series, funnel, follow up and touch points you want to focus for your new customer
- Tricks you can use to make it harder for people to figure out an email was automated
- When should you use fancy branded emails with images and plain black and white
- What should you measure to intelligently improve email efforts
- Mad scientist explains how important is list hygiene
Paul Sokol
Automated Experience Expert, Infusionsoft
12:00 pm ET
Secrets of writing the perfect email to get a response (a review of 40 million emails)
- How to get more opens and responses to your emails
- Subject lines with the most opens and what you should include
- Tips on writing your email that are based on data
- The best time to send an email based on data and your options
- 3 tips to be more productive in managing your emails
- Help your recipients be more productive in email, learn about follow up messages
- Check on the best tools to manage your emails
Chris Cichon
Marketing, Boomerang
2:00 pm ET
Build deep relationships using your personality
- Mark Asquith’s top indicators and milestones to make a change
- Segment: The perfect tool to test what’s really working for you
- How to bring your personality forward to represent your brand in your emails – for small as well as big businesses
- Earn the right to sell with people & tips to not be scared
- Best recommendations on how to sign off your emails
Mark Asquith
Director, HACKSAW
3:00 pm ET
DAY 4 – Relationship Building
The forgotten philosophy to retain subscribers
- Understand the culture of email
- Perry Marshall’s secret philosophy to retain subscribers from his list
- A “cut the vein and bleed” approach to transparency and vulnerability in your emails – storytelling is everything
- Traffic is difficult but here are 3 steps to quality traffic for your email
- Understand the perceived value from your giveaway on your landing page
Perry Marshall
Owner, Perry S Marshall & Associates
9:00 am ET
Mindset modeling: Be more relevant to your audience
- Grow your email list using organic, paid traffic and partnerships
- The lead generation and email marketing method called SSF
- The system of email marketing (sidewalk and fast lane email stream) and what to put in the email
- How will you use different methods; Behaviour, Content Consumption and Surveying to become more relevant?
Scott Oldford
Strategy & direction, Infinitus
10:00 am ET
Transform lives through your relationship and brand
- How to go from a hobby to a full time business
- How important are social media channels to get a million people when promoting events
- Learn how Joe encourages his list to be a Spartan
- Authenticity and promoting your life in your business
- The grid of determination and resilience of a successful entrepreneur
Joe De Sena
Founder, Spartan Race
11:00 am ET
Supercharge your authority and list with live video
- How email affects your business, learn the importance of email for you
- Why email is the best method to building a relationship with your list
- Video is the new era of building a fan base and engaging that can drive conversions
- Learn the best time to deliver your offer in your video broadcast to get conversions
- The future of email
Joel Comm
CEO, Joel Comm
12:00 pm ET
3 proven Twitter tactics to add subscribers daily
- The proven Twitter marketing plan to build your list
- How to grow your Twitter followers and your authority in your industry
- Manage your Twitter lead magnet and how often it should change
- Set up your meetings and sales calls using Twitter (at the right time)
- How did AJ boost his show up rate on your webinars by 20%
Anthony John Amyx
Coach/Consultant, Amyx
2:00 pm ET
Email everyday to build a healthy and hot prospect list
- How a business can sell a commodity using email and keep clients interested
- Marketing tips you can use when selling your products using email
- Are you terrible at writing emails? Learn how you can make your emails pop
- Look for continuity of sales by selling memberships or subscriptions, and how you can play with affiliate emailing to make money
- Why you should send emails every day versus once or twice a week
- If you have a list and a product to sell, then follow these steps
- Do’s and Don’t’s for your emails
Ben Settle
Founder, Ben Settle
3:00 pm ET
DAY 5 – Sequences And Campaigns
Opening volley sequence: the most profitable emails you’ll ever send
- The money is not in the list but in the relationship
- Come up with great daily email topics, EVERYDAY
- Subject lines, they can’t help opening and devouring your email, here are Nick’s top tips
- Set up a campaign so they’re excited to hear from you from the get-go (“The Opening Volley Sequence”)
Nick Quick
Marketing Expert, Email Marketing Done
9:00 am ET
Plan and execute 5 simple campaigns
- The defining features you see in businesses that are successful in marketing automation
- Learn step-by-step how you plan and execute specific campaigns
- Foundational campaigns every business can benefit from
- Newsletters vs. Education campaigns (And never writing newsletter emails again)
- Learn the techniques to go from old-fashioned to automated
Christie Hamilton
CEO, Benelds
10:00 am ET
Best performing email sequences for your ultimate goal
- The mistakes most small business owners make with their email copy
- How having one big idea in your email can change your lists mindset about your message
- Proven formulas for writing engaging emails
- Are you asking your customers enough? How often should you follow up with email?
- Learn the best way to use automated emails
- Opt-ins? Learn Robert’s best ways to get email opt-ins
Robert Tyson
Founder, The Tyson Report
11:00 am ET
Blueprints for behavioral emails that convert
- Email hacks and quick wins that drive conversions from Drip’s founder
- Statistics that backup why you should segment your list and must have segments
- Direct call to action subject lines versus query types, how does this affect clicks and revenue
- The future of emailing and segmenting your list
- Blueprints for behavioral emails that convert
Rob Walling
Co-founder, Drip
12:00 pm ET
Marketing automation as an employee, not software
- The importance of marketing automation for online entrepreneurs
- The key tools for marketing automation you can start using today
- One of the most effective emails you will see that works (The Forward Follow up Formula)
- If you are an online entrepreneur, here are the key marketing funnels you need
- The proven email series “The webinar funnel blueprint”
Greg Hickman
Founder and CEO, System.ly
2:00 pm ET
Milestone marketing has killed your funnel
- Contingency explained on every campaign and why is it important
- Progressive profiling thank you pages, learn to tag your lists to target them better
- Milestone marketing, how to get familiar with the process
- What you are doing wrong with your funnel and what you should be doing
- What Jason is doing differently with his email marketing that no one else is doing (and oh is it working!)
Jason Swenk
Founder, Jason Swenk
3:00 pm ET
E-commerce email marketing to skyrocket sales
- How important it is to implement life-cycle marketing in ecommerce
- Campaigns eCommerce stores should be using
- How the welcome email is your highest revenue generating email in any campaign and strategy
- Are you still sending a catalogue of your products?
- Don’t think that your business is doing well enough, here’s what to do
John McIntyre
Founder, ReEngager
4:00 pm ET
DAY 6 – Deliverability And Cold Emailing
Segment your way to deep engagement
- Relationships are not disposable
- Understand engagement devices, this is an investment opportunity
- Learn how you can increase your statistics by asking people to unsubscribe
- The balance of segmenting
- The battle of sending an email everyday vs. not
Danny Iny
Founder, Mirasee
9:00 am ET
Factors affecting your email deliverability and its impact
- How does email deliverability impact to make money on your email list
- The tools and ways you want to do to see how many of your emails are delivered right
- Know more about how email service providers works
- Learn how you can maintain a clean and healthy email list and get your reputation kick high
- Deal with this, are you blacklisted? Here’s what to do
- Mistakes you should take note with your email deliverability
Matthew Paulson
Founder, MarketBeat
10:00 am ET
How to avoid the spam folder and get your emails prioritized
- The first step for a marketer that wants to see how well they place in the inbox and how to fix it
- Re-engagement campaigns for your automation platform
- Learn about your email reputation, does your name matter?
- How to know if your domain or brand has been blacklisted and ways to prevent it
- The go-to tools and sites worth checking for your email deliverability
- Email deliverability issues and how you can avoid them
Brendan Dubbels
Lead postmaster, ONTRAPORT
11:00 am ET
RIP cold calling: QVC framework to unlimited leads with cold email
- Learn about cold email and how is it different from traditional email marketing
- Best legal cold email practices you should know
- Your options for using your automation email marketing software to cold email
- Discover things you should avoid with your cold email marketing
- Don’t be afraid to test cold emails, learn this powerful system
Justin McGill
Founder, LeadFuze
12:00 pm ET
7 steps to get any meeting using cold email
- Learn the power of cold email and how you can leverage it
- How to get referrals from your prospects boss with the “Waterfall Technique”
- What the copy of your email should look like when cold emailing
- Learn how to fish for your prospects – Understand the nuance of what leads your customers to buy right before they reach out to you
- Learn email psychology – things you don’t know
- Warm up now, learn how to approach your meeting and be welcomed
Bryan Kreuzberger
Founder, Breakthrough Email
2:00 pm ET
Evergreen launch email system for consistent cashflow
- Discover what an email funnel system is,how is it different from an autoresponder and why it’s so important
- Learn what Evergreen launch is and the advantages and disadvantages over a normal launch and how it can give you a consistent cash flow
- Tools you need to do to create an Evergreen launch
- Build an effective evergreen launch and how to you use an autoresponder in the process
Leon Jay
Founder, FusionHQ & Sendfish
3:00 pm ET
DAY 7 – Profiting
Secrets to a winning product launch (hint: it’s your email list)
- Grow your list specifically for your product launch
- The #1 mistake email marketers make that you should avoid
- If you are lazy, you should you get back into these basics
- Email “hacks” people should look out for
- Learn the right tools you should use, check your deliverability and how it affects you
Casey Armstrong
CEO, Full Stack Marketer
11:00 am ET
Land your dream clients and kick start the money machine
- Understand your dream client – how to get them from Facebook and convert them
- Increase engagement with your prospects on Facebook and get them to your landing page
- Ways to reach new audiences using advertising
- Learn the right kind of lead magnets to create for your audience and how you can test them
- The social proof – get the right conversions
Sherri-Lee Woycik
Facebook Marketing Expert
12:00 pm ET
RFM score: Whales vs. Minnows to ignite super profits
- “Whales and Minnows” – What exactly are they? And how you can identify them
- What are the 3 ways to grow your “Whales”
- Knowledge of email and customer segmentation to grow your business
- Learn about TripWire marketing and the discount ladder
- Start collecting email addresses, use these lead magnet tactics and tools
Drew Sanocki
Founding Partner, Empire Growth Group
2:00 pm ET
How to get rich: Embrace the opt-out
- Learn from the biggest mistakes Dan made with email marketing
- Direct response strategies Doberman Dan has successfully executed
- How you can make sure your emails will be opened, read and acted upon
- The most important metric to track from email marketing
- When does an online marketer be concerned about the integration of offline marketing with online
Doberman Dan
Founder, Doberman Dan Letter
3:00 pm ET
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